process your personal data at
Seek Optics Inc.
2033 Boulevard Ave
Scranton, Pa 18509
and how we protect your privacy. We won’t let you down!
Essential information we collect
In operating our store, it is essential for us to capture some information about your device, such as
your IP address and information related to your visit when you browse our store. For example, this
might include time-stamp, the last page or product you visited, the indication that you logged in.
We do that in order to:
● remember who you are after you log in so that you do not need to authenticate at each
● monitor if our website is running with the high performance we are dedicated to
● let you browse between products without having to start back from the home page at
● remember if you put something in your shopping cart before you decide to checkout; and
● control that your data is processed securely.
We call the information mentioned above “essential information” and we collect it through the
web browser and then reads the information collected through the cookies every time the user
(first-party cookies), we could not provide you with the smooth experience that you expect while
you are navigating.
Order information you expressly provide
If you buy something from our store, we will need more specific information about you. To fully
process your order and ship the merchandise you selected, we need your personal data such as
your first and last name, your email address and your shipping and billing address. We also use
your contact and order information to send you communication related to the processing of your
order. We will ask you to provide this information in our “checkout page” before letting you
finalize your purchase with the payment.
You can sign up for an account if you’d like. This will make us happy because it confirms your
interest in our store. It should also make you happy because we will remember your information
and, when you decide to buy our products, you do not have to provide all of your information over
again -- you just have to log-in. Before registering your account, we will ask you to expressly
account. We also you the possibility to easily withdraw your consent and delete your account. Just
connect with us at the contact details at the bottom of the page.
If you have started to buy one of our products, but have not completed the purchase, you may
have provided partial information, such as your email. In that case, we might send you an email to
remind you about your interest. If you are not comfortable in receiving further emails of this kind,
we will give you a simple opportunity to opt-out. Your privacy means a lot to us and we will stop
sending you these communications right away.
If you have completed a purchase, we will send you an email to ask you to review the product you
bought. We want to be sure that whether you love your purchase or have a complaint, you can
share your opinion with other customers.
We also use some specific information related to your visit, such as the timestamp of your visit, the
page or the product you viewed, where you are coming from (if you came to our store because you
clicked on an advertisement or you just opened our direct link). This is very similar to the
“essential information,” but we use it to provide you with a personalized experience. The
information on your visit provides us with insights on your interests and allows us to send you
relevant communications. We capture this information through cookies, called a "beacon," that
we allow you to block.
Your personal data may also be used for Newsletters or marketing emails.
Other uses of personal data
How do we process your information?
We use an external provider to run our store, BigCommerce . BigCommerce is based in the US and
is a participant in the EU-US Privacy Shield Framework and committed to providing best-in-class
service and data protection. You can check its participation in the Privacy Shield here on the
official site of The International Trade Administration (ITA), U.S. Department of Commerce.
Through BigCommerce, we also use other, highly specialized external providers to provide the
most competitive services.
● Payment: Our store is PCI-DSS compliant (a very strict industry standard with
requirements for the security of credit card information), but we want to use accredited
companies to process your credit card information. Our payment providers are Braintree & Paypal.
● Shipping: We integrate with a number of shipping companies to fulfill your orders. Our shipping providers are USPS & DHL. Partnering with highly specialized external companies allows us to focus on what we do best:
selling great products.
How can you control your personal data?
If you are one of our customers who is in the EU, and we are specifically selling our products to the
Member State where you are located, you have specific rights that we are honored to enforce
without undue delay: Access, Correct, Erasure, Port, Object. If you cannot exercise your choice on
your account page or if you do not have an account with us, please reach out to us, at the contact
details at the bottom of this page. We will be more than happy to help.
How long do we keep your data?
We keep your data for as long as you have an account with us. We also keep some data for security
investigation. Most importantly, we have specific obligations for fraud detection and tax reasons.
Therefore, we might need to retain certain data even if you ask to delete it.
Do we have any legal obligations when handling your data?
Many. We might need to share your personal information to comply with applicable legal
obligations. Specifically, for we must keep records for tax reasons & fraud detection.
Who can you reach out to for privacy matters?
You can contact our Data Privacy Leader [or Data Protection Officer] here:
2033 Boulevard Ave
Scranton, Pa 18509
Do you need to lodge a complaint?
If you have any privacy complaint, you have the right to lodge a complaint with our supervisory
authority mentioned above.
obligation, we will publish the new version on our website, and we will make it clear on our home
page www.seekoptics.com so it will be visible as you enter our store.