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Native Eyewear: A Visionary Journey Through History

the history of native eyewear

blue native eyewear sunglasses with grey background

Native Eyewear: A Visionary Journey Through History

Eyewear has been an integral part of human history for centuries, with various cultures and eras contributing to its evolution. Native Eyewear, a well-known name in the outdoor eyewear industry, has its own compelling history that spans over two decades. In this blog, we'll take a journey through the history of Native Eyewear, exploring its origins, innovations, and the impact it has made on the world of sunglasses.


Origins of Native Eyewear

The story of Native Eyewear began in the mid-1990s when the company was founded in Philadelphia, Pennsylvania. From the outset, Native Eyewear aimed to offer outdoor enthusiasts a unique and innovative sunglasses experience. The company's mission was clear: to create eyewear that would enhance the outdoor adventure by providing crystal-clear vision and unmatched protection.

man reading about climbing adventures with native brand sunglasses

The Innovation of the Rhyno-Tuff Air Frames

One of the earliest and most distinctive innovations by Native Eyewear was the introduction of Rhyno-Tuff Air Frames. These frames set the company apart from the competition by being exceptionally lightweight and durable. Rhyno-Tuff Air Frames were engineered to withstand the rigors of outdoor activities, from mountain biking to kayaking. These frames were crafted with precision to provide a comfortable fit, even in the most challenging conditions.


The N3™ Lens Technology

Native Eyewear's commitment to innovation didn't stop with durable frames. In 2008, the company introduced the revolutionary N3™ lens technology. This marked a significant leap in lens quality, providing superior optical clarity, reduced infrared and UV radiation, and advanced blue light filtering. N3™ lenses offered unprecedented visual acuity, making them a game-changer for outdoor enthusiasts, athletes, and adventurers.

smiling man in cold weather wearing native eyewear green mirror sunglasses

Eco-Friendly Initiatives

In addition to technological advancements, Native Eyewear also embraced eco-friendly initiatives. They introduced the use of sustainable materials and renewable resources in their products. By doing so, Native Eyewear aimed to reduce its environmental footprint and contribute to the protection of our planet's natural beauty. Seek Optics offer's sustainable solutions for your Native eywear with our wide selection of replacement lenses


Outdoor Adventures and Sponsorships

Native Eyewear's connection to the outdoor world extends beyond creating eyewear. They became actively involved in supporting outdoor events and athletes. The brand has sponsored athletes across various disciplines, including skiing, mountain biking, and paddleboarding. Their support for these athletes reflects their commitment to promoting and enhancing outdoor sports and activities.

pretty surfer woman on beach with native la reina sunglasses

Acquisition by Costa Sunglasses

In 2015, Native Eyewear became a part of the Costa Sunglasses family, further strengthening its position in the eyewear industry. Costa Sunglasses, known for its high-performance eyewear, recognized the value of Native Eyewear's innovations and commitment to outdoor enthusiasts. This partnership allowed both brands to leverage their strengths and create even more advanced eyewear solutions.


Native Eyewear Today

Today, Native Eyewear continues to be a trusted name in the outdoor eyewear industry. They offer a diverse range of sunglasses designed for various outdoor activities, from fishing and hiking to cycling and water sports. The brand maintains its dedication to creating eyewear that provides exceptional clarity, protection, and comfort, ensuring that outdoor enthusiasts can fully immerse themselves in the beauty of nature.



The history of Native Eyewear is a testament to the brand's commitment to innovation, quality, and sustainability. From its early beginnings in Philadelphia to its acquisition by Costa Sunglasses, Native Eyewear has continued to push the boundaries of what outdoor eyewear can achieve. Their technological advancements, eco-friendly initiatives, and support for outdoor adventures have solidified their place as a respected and pioneering brand in the world of sunglasses. As Native Eyewear's journey continues, it's clear that they will remain a vital part of outdoor enthusiasts' gear for years to come.


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